Latest Expert Insights from Honolulu's Leading Web Agency

The 2025 UX Stack: Why INP, SEO, and CRO Are Now the Same Thing

For years, we’ve treated User Experience (UX), Search Engine Optimization (SEO), and Conversion Rate Optimization (CRO) as separate disciplines. The SEO team chased rankings, the CRO team A/B tested buttons, and the UX team designed beautiful flows. In 2025, this siloed approach is officially obsolete. The lines have blurred to the point of invisibility. The […]

Read more

October 2, 2025

---

What Are SERP Features & Why They Matter for SEO in 2025

The Google Search Engine Results Page (SERP) has undergone a radical transformation. Gone are the days of ten simple blue links. Today, the SERP is a dynamic, interactive ecosystem designed to answer user queries instantly and comprehensively. The elements that populate this new landscape are called SERP Features. For anyone involved in SEO, understanding these […]

Read more

September 7, 2025

---

The ROI of Local SEO: How Small Businesses Can Dominate Their Area

For service-based businesses, visibility is everything. Whether you’re a landscaping company, law firm, med spa, or plumbing service—if your business doesn’t appear in local search results, you’re likely missing out on a significant stream of potential customers. Local SEO (Search Engine Optimization) is not just about showing up online—it’s about showing up in front of […]

Read more

July 20, 2025

---