Google Rankings and Local SEO

SEO vs GEO vs AEO: Understanding the Differences and Use Cases

  A simple guide with a real case study for Avanti Hawaii If you run a local business and also sell online, traditional SEO alone is no longer enough. Search behavior has changed. Today, customers search on Google, ask questions to AI tools, and look for nearby stores on maps. In this article, we will […]

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January 4, 2026

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The Local SEO Playbook for Hawaii Businesses: How to Rank on Google in a Competitive Market

For local businesses in Hawaiʻi, showing up on Google isn’t just helpful—it’s essential. Whether customers are searching for services in Honolulu, Kapolei, Kailua, or Lahaina, visibility in local search results directly impacts foot traffic, calls, and revenue. Yet many Hawaiʻi businesses struggle to rank consistently due to competition, limited understanding of local SEO, and rapidly […]

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December 4, 2025

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The 2025 UX Stack: Why INP, SEO, and CRO Are Now the Same Thing

For years, we’ve treated User Experience (UX), Search Engine Optimization (SEO), and Conversion Rate Optimization (CRO) as separate disciplines. The SEO team chased rankings, the CRO team A/B tested buttons, and the UX team designed beautiful flows. In 2025, this siloed approach is officially obsolete. The lines have blurred to the point of invisibility. The […]

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October 2, 2025

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